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Announcing Our New Website and Branding

Announcing Our New Website and Branding

Posted by Philip Krug on Nov 13th 2018

We are excited to announce the launch of the new website and branding!

New Website has been helping marine enthusiasts get out on the water since 1997, proudly offering the finest foul weather gear and industry leading service. While our mission remains the same, technology continues to evolve. In an effort to meet the demands of our users and continue to provide a top notch online shopping experience, our team has redesigned our web site on a world renown e-commerce platform, focusing on ease of use, speed, and security. The fully responsive design dynamically resizes to fit your browser and device so that you'll always have a great viewing and shopping experience on our site.

In addition to technical improvements, we've also taken the time to redesign our site navigation and category layout, making it easier than ever to find the right gear for your next adventure on the water. Shop by apparel or accessory type if you know you need a jacket or a pair of boots, or check out our SailingFishing, and Power Boating categories for a list of recommended gear based on activity. The less time you need to spend searching for the right gear means the more time you can spending sailing, fishing, or cruising around the bay.

New Logo and Branding

Our new website also called for a look at our logo and branding. Taking a nod from our previous logo, our designers carried forward our mission to serve mariners, sailors, and fisherman in this new, redesigned logo and updated colorway. The new branding marks an evolution of while remaining commitment to helping you brave the weather, no matter how you choose to get out on the water.

The new website and branding reflect our passion for helping you get out on the water in safe, comfortable, and high performing gear so that you can enjoy every minute of your adventure. We hope you'll take a look around the site for all it has to offer. Thank you for choosing and trusting us with your foul weather gear and sailing gear needs. If you have any comments or suggestions, please email our team at